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A New Mission

October 30, 2022

In most sales organizations, salespeople compete with each other. They fight over territory, protect their accounts, and guard their strategies. It works — but it's limited. There's a different model, and it's the one I believe in.

Depth over breadth

Instead of building a wide sales force where everyone competes for the same customers, imagine building deep. Experienced sellers become mentors — sponsors — for the people they bring in. They share everything they know, because their success is directly tied to the success of their team.

This isn't charity. It's smart business. The mentor earns a small percentage of the total sales generated by their partners. This doesn't reduce the partner's margins — the company pays it from their marketing budget, which they would otherwise spend on traditional advertising.

An experienced seller doesn't just take one person under their wing. They can continuously bring in new people, building larger organizations over time.

Leverage-based income

This is what makes direct sales unique: you earn from your own customer acquisition, and you earn from helping others do the same. It's leverage — not in the financial sense, but in the human sense. Your knowledge and experience multiply through the people you mentor.

A great mentor creates five salespeople who each create five more. The original mentor's impact grows exponentially, and so does their income. But only if they're genuinely invested in helping others succeed.

Community commerce

I call this community commerce. It's business built on personal networks and trust, not mass media and cold outreach. People trust recommendations from people they know. They always have and they always will.

Traditional advertising interrupts. Community commerce connects. It's the difference between a billboard and a friend telling you about something they love.

The time is now

We live in uncertain economic times. The job market shifts, industries disappear, and the cost of living keeps climbing. In moments like these, the people who take action — who build something of their own — are the ones who come out stronger.

Direct sales isn't the only path forward. But for the right person, with the right mindset, it's a powerful one. And it starts with a simple decision: stop waiting, start building.